This study aims to measure, Women's Figure of the Effects of Consumer Perception in 'Men Care Products Using TV ad. For this purpose, the study asked 17 questions in Likert scale. Study was carried out with the staff at Sakarya University both administrative and academic in the years 2015-2016.In total, data from 100 participants have tried to summarize the factor analysis. The study used SPSS 22 software package is presented by analyzing the information obtained. At the end of 5 pieces factors identified and the process of naming the factors that have been made.
Keywords: Women's Figure Effect, Factor Analsis, Men Care Products, Consumer Perception, Purchase Behaviour