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Abstract


EXAMINING EXPECTATIONS OF HALAL CONCEPT HOTELS CONSUMERS ACCORDING TO DEMOGRAPHIC VARIABLES

Increasing interest of Muslim consumers in tourism activities in search of halal products resulted with halal tourism. It is obvious that halal tourism has increasing interest both in Turkey and in the World. This study aims to contribute in halal concept hotels byidentifying hotel expectations of Muslim tourists. Survey is used to find out expectations of hotel guests. As a result of analysis cıble direction in the rooms, halal certificated food and beverage services, mescid in the hotel and bed and toilets not facing mecca items were found as primary expectations. And it is also found that expectations are related with quests selves, not any other else.



Keywords
Halal Tourism, Halal Concept Hotel, Consumer, Tourism



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