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Abstract


E-COMMERCE AND UNIVERSITY STUDENTS' ATTITUDES AND LEVELS OF INTEREST IN ELECTRONIC COMMERCE: AN AREA SURVEY

Electronic commerce can be defined as online trading in digital platforms. E-commerce activities, which received different names according to the situation of realization between the parties, carried traditional exports to digital platforms and enabled a transformation from e-commerce to e-exportation. This study has two objectives based on macro and field research. Within the scope of the Macro, the development of e-commerce market has been introduced in Turkey and in the world. The relationship between field research and university students ' attitudes towards online shopping and the level of interest in the benefit of online shopping are examined by correlation analysis. For this purpose, the data obtained from 422 students from Çankırı Karatekin University were tested using an easy sampling method. According to the results of the correlation analysis, the presence of a relationship between the attitude and the level of interest, the level of faith in the benefit and the level of interest, and the presence of a relationship between the attitude and the level of faith in the benefit were determined. On the other hand, the sub-dimensions of the level of interest in shopping online and shopping online have been determined by factor analysis. According to the results of the factor analysis, it was determined that 59.08% of the factors related to the attitude towards shopping on the internet were explained by the sub-dimensions of “confidence” and “sufficient information content”. 67.35% of the level of interest in Internet shopping is explained by the sub-dimensions of “probability of error”, “indicator”, “pleasure” and “importance of risk”.



Keywords
E-Commerce, Consumer Interest Level, Online Shopping Attitude, Digital Marketplace



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