How different and how much positive the consumer experiences during the purchase process are, satisfaction level from purchased product and level of recommendations to kith and kin will that much increase. This situation becoming much more effective especially in sectors where intangible components, like tourism products, have majority. Folklore products are also mostly intangible products. Folklore aims to explore, collect, protect and pass down of these products. A Living Museum , constituted in Beypazarı county of Ankara, exhibiting its products for visitors to be experienced for sake of these aims. When this method begin to use in tourism both Turkish folklore will be introduced and pass down and also visitor satisfaction will increase by varied experiences of tourists. This conceptual study aims to add Living Museum sample into tourism literature and bring this subject up for discussion in order to disseminate in sector. For this purpose, primarily experimental marketing, folklore and intangible cultural heritage components are discussed; afterwards Living Museum sample is examined. In conclusion part of survey importance and technics of dissemination of Living Museum sample in tourism.
Keywords: Experimental Marketing, Folklore, Intangible Cultural Heritage, Living Museum.