Is it possible the past experiences guide on future decisions of persons? The answer to this question was sought by a qualitative study conducted on 10 participants who spend their holiday in Çanakkale-Bozcaada in 2015. It aimed to understand the participants have a tendency to go to destination in the frame of experienced and reminiscent memory as for the holiday spent in Bozcaada. Analysis showed that experience is remembered in ourself in reminiscent memory and retrospective evaluation affect the choices of participants.
Keywords: Tourism, Experienced Memory, Reminiscent Memory, Bozcaada